Client
La Rencontre Théâtre Ados (RTA)
Project
Branding
Edition
The RTA has been facilitating exchanges between professional artists and teenagers since 1996. It is a dynamic and vibrant entity that needed to be new in order to keep its avant-garde.
For its 25th anniversary, the RTA is partnering with boo to completely rethink its graphic identity. The main challenge was to preserve a link with the past.
25 years of expertise in cultural mediation with teenagers and projects still innovative to awaken young people to art and strengthen the links between culture and education.
