Since 2011, the Regroupement d’organismes culturels et d’artistes lavallois (ROCAL) has been working on the establishment of a professional artistic creation center to be located in the Quadrilatère Montmorency in downtown Laval.

A visual identity as well as a presentation document of the project were created and printed by Boo exposing the desire to unite, collaborate and share that animates the members of ROCAL.